Vintage FENDI Key holder
Genuine Vintage Fendi Key Holder
Karl Lagerfeld evidently had a few tricks ready to bring the Fendi house up to date.
The house had to become a brand—an entity recognizable by a global audience. During their first meeting, Lagerfeld instinctively grabbed a piece of paper and penned the iconic inverted Zucca, or Double F.
“I drew the [Double F] in three seconds,” he recalls in Loic Prigent’s 2013 ‘Karl Lagerfeld Sketches His Life’ documentary, “and it became the acronym of the [Fendi] house.” Only then, Fendi began its new life exactly 40 years